The 1-800-FLOWERS brand is one of the most recognized brands in the floral and gift industry. We believe our brand is characterized by convenience, high-quality products, a broad selection of merchandise and superior customer service. Our customers purchase our products online at our website (www.1800flowers.com) via our portal partners (AOL keywords: flowers, garden, gift); by calling us toll-free at 1-800-flowers, or by visiting our Company owned or franchised retail stores. We were one of the first companies to market products online beginning in 1992 through CompuServe and on America Online in 1994. In 1995, we opened our own Web site and since then have expanded our online presence through strategic marketing relationships with key interactive services companies, including AOL and its major brands, MSN, Yahoo, and others. Our online partnerships also include approximately 30,000 members of our online affiliate program.
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