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Founded in 2000, Baidu, a Chinese language search platform, leveraging the booming Chinese Internet and search engine market , has dominated Chinese online ad market in 2007, generating RMB1.74 billion revenue with at 108% growing rate year on year. Respond to hundreds of millions of queries daily, Baidu represent approximately 70% of total online search queries in China. Over 150,000 small and mid-sized Chinese enterprises, large domestic corporations and Chinese divisions or subsidiaries of large multinational corporations have benefited from Baidu’s online search marketing services. Beyond online search, Baidu continues its success in query-based searchable communities with Baidu’s Post Bar (BBS) and Baidu Knows (Answers) representing two of the biggest communities in the world.

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