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firstSTREET is the leading direct marketer of innovative products for Boomers and Beyond in the United States. Our products are advertised in virtually all of America’s major consumer magazines, and marketed to our house file of over 2.5 million customers (average age—65) via our monthly catalog. Additionally, our award winning web-site attracts over 2.0 million visitors per year?..ranking it as one of the top ‘Boomer and Beyond’ destination sites on the internet. Finally, our status as the preferred product vendor for RL.TV, America’s fastest growing TV channel for baby boomers, enables us to provide unparalleled product integration and advertising opportunities.

The basis of firstSTREET’s success in marketing to boomers and beyond is our in-depth understanding of their wants

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