Subaru of America, Inc., (SOA), is the exclusive United States marketer of Subaru products manufactured by Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., SOA serves nearly 600 dealers nationwide.
“SUBARU” is a Japanese word meaning “unite”, as well as a term identifying a cluster of six stars, which the Greeks called the Pleiades – part of the Taurus constellation.
According to Greek mythology, Atlas’ daughters turned into this group of stars. In 1953, five Japanese companies merged to form Fuji Heavy Industries Ltd. The new corporation adopted the “Subaru” cluster of stars as the official logo for its line of automobiles.