Maidenform Customer Service: Phone, Returns, Orders & Reviews

If your Maidenform order has not arrived, you received the wrong size or item, you need to make a return, or you have a question about a Maidenform bra, underwear or shapewear purchase, start with the support route connected to where you bought the product. Maidenform currently uses separate customer-service systems for Maidenform.com orders and purchases made at physical Maidenform stores.

Which Maidenform Support Route Should You Use?

• Maidenform.com order: Call 1-888-339-1429.
• Track an online order: Use Maidenform’s Order Status page or My Orders when signed into an account.
• Cancel a recent online order: Check My Orders immediately; eligible signed-in orders can currently be canceled within 30 minutes of being placed.
• Return an online purchase: Use Maidenform’s self-service return system within the applicable 45-day return period.
• Exchange an item: Maidenform does not currently offer direct exchanges. Return the eligible product and place a new order.
• Physical Maidenform store purchase: Call 1-800-994-4348 or contact the store shown on the receipt.
• Wrong, damaged or defective online item: Contact Maidenform online customer service or use the return process.
• Website accessibility issue: Call 1-888-244-1438 or email consumer.accessibility@hanes.com.

What to Have Ready Before Contacting Maidenform

Gather the information that applies to your issue:

• Maidenform order number
• Email address associated with the order
• Billing name
• Product style number
• Size and color ordered
• Purchase date
• Store receipt for an in-store purchase
• Tracking information for a delivery problem
• Photos of an incorrect, damaged or defective product
• Return tracking or confirmation information
• Previous customer-service correspondence

Do not publish complete order numbers, payment information, passwords, home addresses, email addresses or private customer-service correspondence in a public review.

Maidenform Online Order Help

For an order placed through Maidenform.com, call 1-888-339-1429 or use the online account and order tools.

Customers who were signed into an account when ordering can review My Orders to see:

• Order status
• Order history
• Shipment information
• Available cancellation options

Maidenform also provides a guest Order Status page. Have the order number and billing information ready.

Shipment-confirmation emails normally include carrier tracking information once an order has shipped.

Can You Cancel or Change a Maidenform Order?

Maidenform currently allows certain customers who placed an order while signed into their account to cancel it within approximately 30 minutes of placing the order.

To check:

1. Sign in to your Maidenform account.
2. Open My Account.
3. Select My Orders.
4. Locate the recent order.
5. Use the cancellation option if it is still available.

If you want to change an item, size or color during that period, Maidenform instructs customers to cancel the original order and place a new order with the correct merchandise.

Once the cancellation window closes, customer service may not be able to modify the order before fulfillment.

Maidenform Return Policy

Maidenform’s current U.S. online return policy allows eligible merchandise to be returned within 45 days of purchase.

For an ordinary return:

• The item should be unused.
• Start the return through Maidenform’s self-service return system.
• Have the order number and email address ready.
• Maidenform provides a prepaid USPS/DHL return label for qualifying online orders shipped to a U.S. address.
• The refund is issued to the original form of payment.

Maidenform states that additional processing time may be required before a refund appears on the customer’s payment account.

Keep the return confirmation and tracking information until the refund has posted.

Does Maidenform Offer Exchanges?

No. Maidenform currently states that it does not offer direct exchanges.

If you need:

• A different bra size
• A different cup size
• Another color
• A different shapewear size
• Another style

return the eligible original product and place a separate new order.

Placing the replacement order separately can also help avoid the preferred size or color selling out while the return is being processed.

Can a Maidenform.com Order Be Returned to a Store?

Maidenform’s current FAQ says online purchases and physical-store purchases are now handled by different point-of-sale systems.

An online Maidenform.com order must generally be returned through the online process rather than through a physical Maidenform store.

The company explains that in July 2024, Hilco Consumer Retail entered into an agreement to take ownership of the HanesBrands and Maidenform physical stores, while HanesBrands retained the online business.

Because the systems are separate, Maidenform online customer service cannot simply override the retail-store point-of-sale system.

Maidenform Retail Store Purchase Help

For a product purchased at a physical Maidenform store, call:

1-800-994-4348

Current retail-store support hours are:
Monday-Friday, 8 a.m.-5 p.m. ET.

You can also use the Maidenform Store Locator to find the store’s current telephone number, address and hours.

For a store-purchase problem, have:

• The receipt
• Store location
• Purchase date
• Product style and size
• Payment method

Do not assume the Maidenform.com return policy applies to a physical-store purchase.

Wrong Maidenform Item Received

If Maidenform sends a product that does not match the order:

1. Compare the packing information with the order confirmation.
2. Photograph the item, label and packaging.
3. Keep the original packaging.
4. Use the online return system or contact 1-888-339-1429.

Maidenform says customers can return an incorrect item for a refund. If you still want the correct product, a separate replacement order may be necessary because Maidenform does not offer direct exchanges.

Damaged or Defective Maidenform Products

If a Maidenform product arrives damaged or appears defective, contact customer service and preserve:

• The product
• Original packaging
• Product tags
• Order confirmation
• Photographs showing the defect

Maidenform’s return policy states that original shipping charges are generally not refundable except when merchandise is damaged, defective or different from what was ordered.

Used merchandise is generally not refundable unless it is defective.

For an item purchased from a retailer other than Maidenform.com, start with that retailer’s return or product-support process.

Maidenform Shipping

Maidenform’s current U.S. shipping information lists:

• Standard shipping: Approximately 5-7 business days, currently $6.99 when a free-shipping promotion does not apply
• Second Day Air: Currently $19.99
• Next Business Day: Currently $29.99

Delivery to Alaska, Hawaii, Puerto Rico, Guam, the U.S. Virgin Islands, APO/FPO addresses and other territories may take longer.

Expedited delivery has order cutoff times and destination restrictions.

Shipping prices and free-shipping promotions can change, so review the amount displayed during checkout before submitting an order.

Maidenform Package Has Not Arrived

If an order is late:

1. Check the Maidenform Order Status page.
2. Review the shipment-confirmation email.
3. Open the carrier tracking link.
4. Confirm the shipping address on the order.
5. Check around the delivery location if tracking shows delivered.
6. Contact Maidenform at 1-888-339-1429 if the shipment remains unresolved.

If multiple items were ordered, confirm whether the merchandise was divided into more than one shipment before reporting an item as missing.

Maidenform Rewards

Maidenform currently offers a free Maidenform Rewards program through its website.

Current site promotions describe membership benefits that can include:

• Member promotions
• Early access to selected offers or launches
• Birthday benefits
• Shipping or return-related membership benefits

Benefits and promotional values can change.

For Rewards assistance, Maidenform’s current program terms list:

• Customer service: 1-888-339-1429
• Email: maidenform.customer@hanes.com

Do not create multiple accounts solely to resolve a missing promotion or membership benefit. Contact customer service with the email address associated with the Rewards account.

Maidenform Accessibility Support

Customers who have difficulty accessing Maidenform.com or need assistance involving the accessibility of its digital services can use Maidenform’s dedicated accessibility contact:

• Accessibility telephone: 1-888-244-1438
• Email: consumer.accessibility@hanes.com

This support route is intended for digital-accessibility questions and feedback rather than ordinary order tracking or returns.

Maidenform Products Purchased From Macy’s or Another Retailer

Maidenform products are also sold through department stores and other retailers.

If the product was purchased from:

• Macy’s
• Another department store
• An online marketplace
• Another authorized retail seller

start with that seller for:

• Returns
• Exchanges
• Refunds
• Shipping problems
• Order cancellations

The Maidenform.com 45-day online return policy does not automatically apply to an item purchased from another company.

Keep the original retailer receipt if the issue involves a product defect.

How to Escalate a Maidenform Complaint

1. Confirm whether the product was purchased online, at a Maidenform store or from another retailer.
2. For Maidenform.com purchases, call 1-888-339-1429.
3. For physical Maidenform store purchases, call 1-800-994-4348.
4. Provide the order number or receipt, product style, purchase date and requested resolution.
5. Save return tracking, customer-service correspondence and photographs.
6. If a promised refund or correction does not occur, follow up using the same order and previous contact information.
7. If another retailer sold the product, escalate the transaction complaint through that retailer.

A useful complaint should explain what was purchased, where it was purchased, what went wrong, what customer service has already done and what resolution you are requesting.

Maidenform Reviews and Complaints

CustomerServiceNumbers.com currently shows no published Maidenform customer reviews and a 0 out of 5 rating based on zero reviews. There is therefore not enough first-hand CSN feedback to identify a reliable Maidenform customer-service rating or complaint trend.

The previous version of this page stated that reviews often highlighted Maidenform’s product quality, fit, variety and durability while complaints focused on sizing consistency, returns and customer-service responsiveness. Those claims were not supported by visible CustomerServiceNumbers.com reviews and should not be presented as findings from the CSN review section.

If you have contacted Maidenform, useful first-hand review details include:

• Whether the purchase was made online or in a store
• The type of product involved
• Whether the issue involved fit, sizing, shipping, a return, refund or defect
• Which support number or return route you used
• How long it took to receive assistance
• Whether the problem was resolved

Do not publish order numbers, payment details, home addresses, account passwords, email addresses or private correspondence.

About Maidenform

Maidenform is a long-established intimate-apparel brand specializing in bras, underwear and shapewear. The brand has operated for more than 100 years and is particularly associated with foundation garments designed to shape, support and smooth.

Maidenform was part of HanesBrands for many years. On December 1, 2025, Gildan Activewear completed its acquisition of HanesBrands.

Gildan now lists Maidenform among its company-owned brands alongside Hanes, Bali, Playtex, GOLDTOE and other apparel brands.

Maidenform.com continues to operate as a HanesBrands consumer website and currently identifies HanesBrands LLC in its site footer.

Related Intimate Apparel and Retail Customer Service Pages

• Victoria’s Secret customer service
• Playtex customer service
• Macy’s customer service

Maidenform Customer Service FAQs

What is the current Maidenform customer service phone number?

For Maidenform.com shopping and online-order assistance, call 1-888-339-1429.

Is 1-800-832-0594 still Maidenform’s main customer service number?

Maidenform’s current official U.S. customer-service page lists 1-888-339-1429 for shopping assistance instead. Use the number currently published by Maidenform.

What are Maidenform customer service hours?

Online shopping assistance is currently available Monday through Friday from 8 a.m. to 8 p.m. Eastern time. Maidenform lists Saturday and Sunday as closed.

What number do I call about a Maidenform store purchase?

For a purchase made in a physical Maidenform store, call 1-800-994-4348. Current store-purchase support hours are Monday through Friday from 8 a.m. to 5 p.m. ET.

What is Maidenform’s return period?

Eligible unused products purchased through Maidenform.com can currently be returned within 45 days of purchase.

Are Maidenform online returns free?

Maidenform currently provides a prepaid USPS/DHL return label for eligible online orders shipped to a U.S. address.

Can I return a Maidenform.com order to a Maidenform store?

Maidenform’s current FAQ says online orders must generally be returned through the online process because the physical stores and online business use separate point-of-sale systems.

Does Maidenform offer exchanges?

No. Maidenform currently says it does not offer exchanges. Return the eligible original item for a refund and place a separate new order.

How quickly can I cancel a Maidenform order?

If you placed the order while signed into your account, Maidenform currently provides an approximately 30-minute cancellation window through My Orders when the order remains eligible.

How do I track a Maidenform order?

Use My Orders when signed into your Maidenform account or use the guest Order Status page. Shipment-confirmation emails also include tracking information when available.

How do I contact Maidenform about website accessibility?

Call 1-888-244-1438 or email consumer.accessibility@hanes.com.

Who owns Maidenform?

Maidenform is part of the Gildan brand portfolio. Gildan Activewear completed its acquisition of HanesBrands on December 1, 2025. Maidenform.com continues to operate through HanesBrands’ consumer-business infrastructure.

Does HanesBrands still operate Maidenform.com?

Maidenform.com currently identifies HanesBrands LLC in its website footer and continues to use Hanes-related customer-service infrastructure, even though HanesBrands was acquired by Gildan in December 2025.

Why Trust CustomerServiceNumbers.com?

CustomerServiceNumbers.com has helped consumers locate customer-service information and share first-hand service experiences since 2004. CSN independently organizes contact information, return guidance, support routes and customer reviews.

CustomerServiceNumbers.com is not affiliated with Maidenform, HanesBrands LLC, HanesBrands Inc., Gildan Activewear or Hilco Consumer Retail. Customer-service numbers, store operations, shipping prices, return policies and promotional programs can change, so verify important order and refund decisions through Maidenform’s current official resources.

Share Your Maidenform Customer Service Experience

Have you contacted Maidenform about a bra, underwear, shapewear, online order, missing shipment, store purchase, return, refund, wrong item or product defect?

Leave a respectful first-hand review below describing where the product was purchased, which customer-service route you used, what happened, how long assistance took and whether the issue was resolved.

Privacy reminder: Posting a review on CustomerServiceNumbers.com does not contact Maidenform, cancel an order, start a return or issue a refund. Do not post full order numbers, payment details, passwords, home addresses, email addresses or private customer-service correspondence.

Independent Site Disclaimer: CustomerServiceNumbers.com is an independent consumer-information and review website. It is not affiliated with Maidenform, HanesBrands, Gildan Activewear or Hilco Consumer Retail, and those companies do not provide customer service through this page.